This ally is incredibly strong, in an already strong achetype. Dale has come out of it's deluxe box swinging and this guy is proof of it. Throw a Spare Hood and Cloak or Map of Rhovanion on him and enjoy not exhausting with your 3 (Assuming you are running Brand son of Bain, why wouldn't you?.) Excellent card and a staple of any Dale deck worth it's salt.
If I have three of these allies, does each bottom give +1 willpower to each of them? so then one ally has 4 willpower? — Zulnazgul 1
No. When a card's text refers to itself by name, e.g. "North Realm Lookout gets..." it applies only to this one card, not others in play with the same name. — kjeld 495