I try to play turn one a lot of attachment, draw 3 or 4 cards, and either a king of Dale or a traffic from Dale (or both!) for playing high cost Dale Ally (knight of Dale or Wigtaf).
My events and Arwen are just the usual cards who are good enough to be played in each of my decks. The rest is build around the thematic. 0 cost equipment usually don't cost anything (both resource or about card advantage since I draw when play them) and give a small effect. So I enjoy a lot of small effect and draw a lot to ensure the stability of this deck. The things is I only have 3 heroes so I want all of them to be Dale and have a lot of equipment that work for allies too.
Since I want to build around Brand I just have to pick the two only allowed Dale heroes in the game. They are pretty ok still, the main problem is only that none have more than 3 HP so it is hard to block or let an attack undefended. I start this playing playing most of the Dale allies ever printed and, spoiler after spoiler, I'm able to choose the best ones, and don't rely on king of Dale for sphere match.
So far the deck work correctly. I was able to beat some difficult quest in two players games (Encounter at amon duin nightmare, attack on dol guldur).